Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.

TUPA began in 2021 with a simple, personal frustration: a search for one piece of jewellery that just couldn't be found. That gap became the spark for a brand — built with family, driven by a lifelong love for craft. Over time, that instinct grew beyond jewellery into garments — bringing in hand block-printed, slow fashion, rooted in the same values of skill, story, and soul.

Every TUPA piece, jewellery or garment, is handcrafted by skilled artisans. Our jewellery is made in silver and semi-precious stones by craftspeople from Odisha and Rajasthan. Our garments carry the age-old art of hand block printing, each motif stamped by hand, one block at a time.

Nothing here is mass-made. Every piece carries the delightful imperfection of the human hand, “carved to an imperfect perfection.” No two pieces are ever quite alike, and that's the whole point.

We believe craft isn't meant for the locker or the back of the closet. It's meant to be worn, Light, classy, and uniquely yours, every single day.